The traditional 10-step skincare routine is gradually giving way to a rising trend namely ingestible beauty. Today’s consumers are embracing a holistic approach to skin health, nourishing their beauty from within through targeted nutrients and functional supplements.
In its latest report, Maha highlights a key insight into the top functional ingredients expected to shape beauty trends in 2025. Among them are hyaluronic acid for deep skin hydration, plant-based antioxidants for cellular protection, and omega-3s to strengthen the skin’s barrier function.
But it doesn’t stop at skincare. There’s growing demand for multi-functional solutions that support overall well-being. Ingredients like ashwagandha, bacopa, and magnesium are gaining popularity, not only for promoting healthy, radiant skin, but also for helping regulate sleep, reduce stress, and support a balanced lifestyle.
Maha is committed to delivering up-to-date solutions that help you innovate and meet evolving consumer demands.
📥 Download our 2025 Functional Food (Beauty) full report to explore more on the future of ingestible beauty.