At Maha, we partner with forward-thinking innovators to deliver actives that redefine beauty. Our latest collaboration with Avant Biotechnology introduces a truly transformative active: Zellulin® ZelluGEN™, the world’s first cell-identical marine multi-peptide complex.
Why Zellulin® is Different
One & Only in the World and patent-protected.
While most peptide ingredients on the market come from tissue extraction, recombinant DNA, or chemical synthesis—all of which focus on just one protein at a time—Zellulin® is different.
It's Bio platform technology cultivates fish cells sustainably, then harvests the complete suite of natural functional proteins they produce. The result is cell-identical, nature-balanced peptide complexes that mimic the way our skin cells function naturally.
The Power of Multi-Peptides
What makes ZelluGEN™ extraordinary is its unique peptide composition. Instead of a single active, it delivers a synergistic blend of peptides, each targeting different aspects of skin regeneration:
- LUMICAN (Collagen Strengthener)
Supports collagen fibril assembly, improves wound healing, and strengthens the skin’s structural density. - DECORIN (Collagen Shaper)
Binds to collagen and modulates fibril organization, enhancing tensile strength and firmness.
- FIBULIN (Elastic Fiber Promoter)
Promotes elastic fiber formation, which naturally declines with age and UV exposure, improving elasticity and resilience. - CONNECTIVE TISSUE GROWTH FACTOR (Cells Whisperer)
Stimulates collagen production, aids wound healing, and supports overall skin regeneration.
Together, these “nature-coded peptides” create a complete regenerative signal system — helping the skin rebuild, repair, and rejuvenate at a cellular level.
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Clinically Proven Benefits
In clinical trials with just 1% ZelluGEN™ in formulations:
- Hydration increased by 19.4%
- Firmness increased by 19.7%
- Collagen density improved by 10.6%
- User satisfaction reached 97%
Within 14 days, visible improvements in moisture, elasticity, and smoothness were reported, with consumers praising the natural feel and performance.
Sustainable & Ethical by Design
- 🌱 75% lower GHG emissions vs. conventional marine peptides
- 🐠 Marine-friendly: no continuous harvesting, only initial seed cells
- ✅ C-Label Certified: safe, non-GMO, no antibiotics, heavy metals, or pathogens
- ♻️ Fully traceable, clean biotechnology process
Shaping the Future of Skincare
Through Zellulin®, Maha strengthens our commitment to high-performance yet sustainable actives. With ZelluGEN™, our clients can create products that are not only scientifically effective, but also ethically aligned with today’s conscious consumers.
This partnership is more than just an ingredient launch — it’s the beginning of a new category in skincare actives: cell-identical peptides.
✨ With Zellulin®, we’re not just formulating skincare. We’re shaping the future of skin health and beauty.
👉 Learn more or request prototypes!