Clean Beauty Movement with Supersurf Amix 40

February 28, 2024

The clean beauty movement is sweeping across the skincare landscape, offering a refreshing shift towards minimalist routines and ingredient transparency. Clean beauty brands prioritize ethically sourced, sustainable practices, and readily disclose their product formulations, empowering you to make informed choices about what you put on your skin. 

While the allure of clean beauty is undeniable, achieving that truly transparent look in low pH can be tricky. Many formulations lack clarity and transparency. This can lead to end product looking cloudy!

Maha Solution

At Maha, we believe in clean beauty without compromise. We craft innovative formulations that bridge the gap between ingredients and transparent results. Take, for example, cleanser formulation with one of Ecoori’s product Supersurf Amix 40 

Let’s dive in with our technical team! Not only does this cleanser appear transparent, but it also exudes a trendy vibe!

 *Final pH for the formulation should be around 5 to 6

Extra Tips: If you adjust the pH to 5 to 5.5 first and then add Supersurf Amix 40, a higher viscosity is formed

Trending Product with Clean Beauty Concept

Youth To The People 

Superfood Antioxidant Cleanser

Main surfactant: Sodium Cocoyl Glutamate, and Cocamidopropyl Betaine

Features: Mild cleansing, Infused with superfood ingredients for antioxidant  


Honey & Macadamia Nature shampoo

Main surfactant: Sodium Cocoyl Alaninate, and Lauryl Hydroxysultaine

Features: Slightly acidic formula, Deep cleansing scalp while maintaining its natural balance  

Embrace Clarity and Transparency with Supersurf Amix 40

Click Here to Request Free Sample 

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