Butter Skin :
The Next Evolution After Glass Skin
For years, glass skin defined K-beauty : ultra-glossy, reflective, and visually perfect skin. But today, Consumers are moving away from artificial shine and heavy glow created by layers of product.
Instead, they want something softer, healthier, and more realistic. That is where butter skin begins.
Glass Skin focused on surface shine.
Butter Skin focuses on skin condition, texture, and balance.
Glass Skin: glossy, reflective, sometimes artificial
Butter Skin: healthy, smooth, naturally luminous
What Defines Butter Skin?
Butter Skin is built on three essentials:
1. Strong Skin Barrier
A stable barrier creates smooth, calm, even-looking skin—without heavy coverage.
2. Deep, Lasting Hydration
Hydration that stays inside the skin, creating softness and natural plumpness.
3. Thin Makeup with Rich Care
Lightweight base layers enriched with skincare actives enhance natural glow. The result is a glow that feels real, not coated.
Does ‘Butter skin’ sound too heavy for hot, humid climates?
At first glance, butter may sound heavy…especially in Southeast Asia. But in today’s beauty language, Butter Skin does not describe weight. It describes texture and skin condition.
In tropical climates, heavy glow does not last. Sticky shine breaks down, and comfort becomes the priority.
Why Healthy Inner Glow Skin Is Rising
In Southeast Asia, this trend is better understood as Inner Glow Skin. It focuses on:
Balanced hydration without oiliness
Healthy, Soft skin texture
Natural radiance that looks breathable in heat and humidity
This glow appears to come from well-conditioned, healthy skin.
Butter Skin = Healthy Inner Glow Skin
defined by comfort, balance, and skin health, not shine.
What This Means for Base Makeup
To support Healthy Inner Glow Skin, base makeup must be:
lightweight yet hydrating
breathable yet long-lasting
thin in texture, rich in care
This is why Skin-Like Base Makeup becomes essential.
To achieve true Butter Skin, base makeup must do more than cover.
it must care!
Active Ingredients That Support Healthy Inner Glow Skin
Together, these ingredients support Healthy Inner Glow Skin :
hydration, barrier strength, and comfort that survive heat, humidity, and daily stress.
1. Gin TONIQ
Role : Texture Refining & Skin Balance
Helps refine skin texture and hydration balance
Supports calm, smooth, skin-like appearance
>> Finishes the base with a clean, natural look
2. Natori Ectoin 100
Role: Barrier Defense & Skin Resilience
Protects skin from heat, UV, and environmental stress
Reduces moisture loss and irritation
>> Builds a strong foundation for long-term inner glow
3. MOISTBOOM
Role: Deep & Lasting Hydration
Delivers hydration beyond surface moisture
Keeps skin moisture and comfortable throughout the day
>> Supports Volumizing inner glow
4. Blueberry NECTA
Role: Antioxidant Vitality & Fresh Glow
Helps protect skin from oxidative stress
Maintains skin clarity and vitality
>> Enhances a naturally bright, healthy-looking tone
5. KAFFOIL
Role: Lightweight Nourishment & Soft Radiance
Provides nourishment without heaviness or greasiness
Creates a soft, natural-looking glow
>> Ideal for comfortable glow in hot and humid climates
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