Kaffe Bueno : Transforming Coffee Waste into Sustainable Products

Feb 28, 2023

Coffee is the most consumed beverage in the world with 10 BN kg consumed in 2021, and for good reason. It’s not just a drink, it’s a ritual that helps people wake up in the morning, stay alert throughout the day, and enjoy moments of relaxation. With this amount of consumption comes waste as well and that’s a lot! Coffee waste when not taken care of properly, can vastly contribute to global warming via the release of greenhouse gases, such as methane. That said, our new partner Kaffe Bueno, rides upon the wave of upcycling. Let us find out more about them and the products offered!


Who Are They?

Kaffe Bueno is an award-winning Danish company that is changing the way we think about coffee. The company was founded in 2016 by Alejandro Franco and Ivica Giric, two scientists who were inspired by the idea of turning coffee waste into a valuable resource. They realized that the by-products of coffee production, such as coffee grounds and fruit pulp, were being wasted on a massive scale. Instead of letting this valuable resource go to waste, they decided to find a way to upcycle it. Kaffe Bueno’s mission is to create sustainable and high-quality products that benefit both people and their planet. They achieve this by using innovative technology to transform coffee waste into new products.

This 2023, Maha Chemicals and Kaffe Bueno are collaborating to bring in more sustainable and innovative ingredients to the personal care market.


Did You Know?

  • Coffee is a proven “super ingredient” . There are  100+ clinical studies confirming coffee’s association with health positive outcomes such as preventing and treating diabetes, Alzheimer’s, Parkinson’s, cardiovascular diseases and skin conditions!
  • 15 kg CO2/kg produced (farm level) + 5.6 kg CO2/kg when disposed as spent coffee grounds

  • Only 1% of its potential value is currently used to make a cup of coffee

Beauty Ingredients Freshly Brewed

 Here are some of the personal care products Kaffe Bueno offers:


  • Upcycled ambiphilic polyphenolic fibre derived from coffee
  • Has unmatched multi-functionality and performance
  • High contents of hydroxycinnamic acids
  • High antioxidant activity
  • Prevents UV-induced glycation in human cells
  • Natural SPF booster
  • Naturally emulsifying
  • Antimicrobial properties


  • Upcycled patent-pending active scalp and hair treatment upcycled from coffee.
  • Stimulates and activates the expression of human growth factors IGF1, VEGF, and FGF7 genes
  • Strengthens cuticles and follicles
  • Acts as prevention for hair loss
  • Cleanses hair fibres from environmental pollutants


  • Upcycled natural exfoliating ingredient
  • Cost effective alternative to natural exfoliants

What Can Maha Offer?

We offer a wide range of ingredients for your formulation needs. Contact us today at sales@maha.asia to find out more!

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