COIM
COIM is an italian company which has been developing and producing chemical specialties since 1962. Coim is an international group leader in the production of polyesters and polyols, polyurethanes (coatings, adhesives, sealants and elastomers), and specialty resins for composites and coatings.

Products
Thermoplastic Polyurethanes (TPU) are durable, flexible elastomers with strong resistance to abrasion, impact, and wear, ideal for industries like automotive, footwear, and electronics. They offer chemical resilience, perform well across temperatures, and are easily processed through various molding method.
Laripur Series 15 and
18 Plasticized Ester
Developed to provide soft touch and flexibility and fast cycle time for injection moulding while maintaining good abrasion resistance and physical properties
Application: Footwear
Laripur Series 20 Standard Ester
Injection molding grades providing strong resilence and tear resistance, excellent abrasion resistance and good stability in water, solvents and against light and oxidation
Application: Footwear, wheels, automotive
Laripur Series 25 Special Ester
Designed for both injection molding and extrusion of hose, tubes, profiles belts, films and sheets. Higher resistance to hydrolysis and improved flexibility at low temperatures.
Application: Footwear, Transmission belts, films, conveyor belts, wheels, automotive, building, cattle tags
Laripu Series 2102 Polycaprolactone Ester
Polycaprolactone based TPU, improved elasticity and hydrolysis resistance compared to special Esters.
Application: Hoses & tubes, seals, films
Laripur Series 50 Modified Ester
Polyester based TPU coupling high hardness with improved low temperature impact resistance.
Application: Footwear, ski boots, automotive, building
Laripur Series 60 and 2103 Ether
High quality polyether based TPU. Improved resistance to hydrolysis and microbial attack with low temperature flexibility and high impact properties.
Application: Medical items, footwear, wires and cables, cattle tags, films, hoses & tubes, automotive, building
Laripur Seal Grades
Both polyether and polycaprolactone absed TPUs exhbiting very low compression set values at high temperatures combined with good resistance to oils and chemicals.
Application: Seals
Laripur Special Grades
Specially developed TPUs to cover a variety of market and customer needs in specific application.
Application: Footwear, synthetic and natural leather, automotive, building, hoses & tubes
Polyurethane (PU) Systems deliver high-performance solutions designed for flexibility, durability, and efficiency across a range of industries. These PU systems are known for their excellent mechanical strength, thermal stability, and adaptability.
Urexter DP Series
Footwear Polyester PU system materials with excellent mechanical property with wide range of
material density.
Application: Safety shoes, boots, casual and outdoor shoes application
Urexter SC27 Series
Light Density Footwear Polyester PU system materials with excellent mechanical property
Application: Chappal/Slipper, Casual sandar and lady shoes
Urexter SM45 Series
Light Density Footwear Polyester PU system with unique value aerosoft, cushioning and comfortable
feeling .
Application: Insole, footbed, sport shoes midsole
Urexter GH Series
Footwear
Polyester PU system materials with 4 years hydrolysis resistance and excellent mechanical
property with wide range of material density
Application: Safety shoes, boots, casual and outdoor segment shoes
Urexter LPE Series
Footwear Polyester Economic PU system materials with standard mechanical property with wide
range of material density
Application: Sandalas, chappal, casual and safety shoes
Rheology modifier is a substance used to adjust the viscosity and flow properties of liquids or suspensions. It is commonly used in paints, coatings, and cosmetics to enhance stability and application performance.
ADEKANOL UH-420
Thickener UH-420 has been used for long time in the Japanese market. UH-420 shows excellent thickening effect and newtonian shear viscosity. The thickened water-borne systems with UH-420 shows excellent viscosity stability. Furthermore, it
has excellent properties for pigment dispersion, UH-420 are able to use multi applications.
Application:
Architectural coating
ADEKANOL UH-450 VF
ADEKANOL UH-450 has already long time being used in the Japanese market, showing an excellent thickening effect, producing Newtonian shear viscosity as well as good pigment compatibility.
Application:
Architectural coating
ADEKANOL UH-530
ADEKANOL UH-530 is an associative PU-thickeners with good flow and leveling properties. It is hardly affected by temperature. Therefore the viscosity of the paint formulated with ADEKANOL UH-530 is not so much influenced by winter or summer season.
Application:
Architectural coating
ADEKANOL UH-756VF
UH-700 series which follow the high thixotropic flow (pseudo plastic) featuring excellent water resistance.
And now we developed UH-756VF as better pigment compatibility than UH-752.
Furthermore, UH-756VF is not used VOC and SVOC as raw materials.
Application:
Architectural coating
Thermoplastic Polyurethanes (TPU) are durable, flexible elastomers with strong resistance to abrasion, impact, and wear, ideal for industries like automotive, footwear, and electronics. They offer chemical resilience, perform well across temperatures, and are easily processed through various molding methods
ADEKA REASOAP ER-10
Many kinds of surfactants are used for emulsion polymerization. Although surfactant is a very useful material, it is known that surfactants cause various drawbacks on the emulsions and the films.
Reactive surfactant is one of the most effective means to resolve the drawbacks. It copolymerizes
with monomers during emulsion polymerization so that it improves water resistance of the dry film.
REASOAP ER-10 is a nonionic surfactant.
Application: Emulsion polymerization
ADEKA REASOAP ER-20
Many kinds of surfactants are used for emulsion polymerization. Although surfactant is a very useful material, it is known that surfactants cause various drawbacks on the emulsions and the films. Reactive surfactant is one of the most effective means to resolve the drawbacks. It copolymerizes with monomers during emulsion polymerization so that it improves water resistance of the dry film. REASOAP ER-20 is a nonionic surfactant.
Application: Emulsion polymerization
ADEKA REASOAP SR-10
Many kinds of surfactants are used for emulsion polymerization. Although surfactant is a very useful
material, it is known that surfactants cause various drawbacks on the emulsions and the films. Reactive surfactant is one of the most effective means to resolve the drawbacks. It copolymerizes with monomers during emulsion polymerization so that it improves water resistance of the dry film.
REASOAP SR-10 is an anionic surfactant.
Application: Emulsion polymerization
ADEKA REASOAP SR-1025
Many kinds of surfactants are used for emulsion polymerization. Although surfactant is a very useful material, it is known that surfactants cause various drawbacks on the emulsions and the films. Reactive surfactant is one of the most effective means to resolve the drawbacks. It copolymerizes with monomers during emulsion polymerization so that it improves water resistance of the dry film. REASOAP SR-1025 is an anionic surfactant. .
Application: Emulsion polymerization
ADEKA REASOAP SR-3025
Many kinds of surfactants are used for emulsion polymerization. Although surfactant is a very useful material, it is known that surfactants cause various drawbacks on the emulsions and the films. Reactive surfactant is one of the most effective means to resolve the drawbacks. It copolymerizes with monomers during emulsion polymerization so that it improves water resistance of the dry film.
REASOAP SR-3025 is an anionic surfactant.
Application: Emulsion polymerization
Modified alkyd resins are alkyd resins chemically altered to improve specific properties such as drying time, hardness, or flexibility. These resins are widely used in paints and coatings, providing enhanced performance in various industrial and architectural applications.
SYNOLAC 40X60MY
SYNOLAC 40X60 is a styrenated short oil alkyd resin modified with dehydrated castor and soya oils with very fast initial and hard drying. Good resistance to water and mineral oils.
Application: Metal coating
UNITHANE 655W55 MY
UNITHANE 655W55 is a urethane alkyd designed for use in clear and pigmented finishes. It can be used as the sole medium or in combination with long oil alkyds.
Application:
Floor coating
Very long oil alkyds contain a high percentage of oil, which increases their flexibility and ability to dry slowly. They are ideal for applications requiring durable, glossy finishes, such as wood coatings and exterior paints.
SYNOLAC 7500
SYNOLAC® 7500 is a long oil length, high solid, oxidising alkyd. It exhibits good penetration into wooden substrates and very smooth wiping feel. It has very good gloss and flexibility.
Application:
Wood coating
Saturated (oil-free) polyester resins are thermosetting polymers used in coatings and composite materials. They offer good durability, UV resistance, and clarity, making them suitable for a range of industrial and decorative applications.
SYNOLAC 9605S65 MY
SYNOLAC 9605S65 is saturated polyester recommended for the formulations of cost effective coil and metal packaging coatings.
Application: Can & coil coating
SYNOLAC 9645S55
SYNOLAC® 9645S55 is a linear oil free polyester developed for use in Coil Coating, sheet fed Metal Decorating and General Industrial applications.
Application: Can & coil coating
Long oil alkyd resins have a higher oil content, making them more flexible and slower-drying. These resins are commonly used in architectural coatings, particularly for wood and metal surfaces, where flexibility and durability are essential.
SYNOLAC S63
SYNOLAC S63 is a long oil oxidizing alkyd develops for use in all decorative and marine paints/varnishes. Rapid drying, excellent durability, good colour and gloss retention are particular characteristics of this resin.
Application: Protective & marine coating, metal coating
Rheology modifiers are additives used to control the flow properties of liquids, such as paints, coatings, and adhesives. They improve viscosity, stability, and application properties, ensuring consistent performance across a wide range of formulations.
CRAYVALLAC MT
CRAYVALLAC® MT is a micronised amide modified hydrogenated castor oil rheology modifier for solvent-based and solvent-free coatings. It is suited to coating systems based on aliphatic hydrocarbons, aromatic hydrocarbons and aromatic hydrocarbon/alcohol blends.
Application:
Rheology Modifier
Amide waxes are synthetic waxes derived from fatty acids and amines. They are used in coatings, plastics, and inks to improve slip, abrasion resistance, and surface smoothness.
CRAYVALLAC PA 4X20
CRAYVALLAC® PA4 X 20 is a pre-activated amide wax dispersed in a mixture of xylene and alcohols. It is a rheology modifier in paste form for post-addition to solvent-based industrial coatings and industrial wood finishes.
Application:
Protective & marine coating, metal coating, wood coating, vehicle refinishes
Polyethylene wax is a synthetic polymer with excellent lubrication and release properties. It is commonly used in coatings, plastics, and adhesives to enhance durability, reduce friction, and improve processing efficiency.
CRAYVALLAC WN1442
CRAYVALLAC® WN-1442 is readily dispersed into coating formulations using a variety of techniques e.g. high-speed dispersers, bead mills and triple roll mills. In general, micronised waxes are best incorporated into coating systems by pre-mixing with the binder. Alternatively, waxes may be added to the formulation immediately following the dispersion stage but prior to the final letdown.
Application: Powder coating, metal coating, wood coating, architectural coating
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
STRESSZERO
INCI: Vaccinium Myrtillus Fruit Extract (Bilberry), Pueraria Lobata Root Extract, Phragmites Communis Extract (Reed), Trifolium Pratense Extract (Red Clover)
Portulaca Oleracea
INCI: Portulaca Oleracea extract, Butylene glycol
Additional Function: Anti-irritation
Centella Asiatica
INCI: Centella Asiatica extract, Butylene glycol
Additional Function: Skin reproduction
Chamomile flower
INCI: Chamomilla Recutita(Matricaria) flower extract, 1,2-Hexanediol
Additional Function: Anti-irritation
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
WRINKLEZERO
INCI: Aqua, Vaccinium Angustifolium (Blueberry) Fruit Extract, Brassica Oleracea Italica (Broccoli) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Pentylene Glycol, Propanediol, Polyglyceryl-4 Caprate
Bioberry Extract
INCI: Vaccinium Angustifolium(blueberry) fruit extract,
Rubus Fruticous(blackberry) fruit extract, Rubus Idaeus(raspberry) fruit extract,
Vaccinium Macrocarpon(cranberry) fruit extract, 1,2-Hexanediol
Additional Function: Skin firming
Green tea extract
INCI: Camellia Sinensis leaf extract, Butylene glycol
Additional Function: Skin firming
Evening Primrose BG
INCI: Oenothera Biennis(evening primrose) flower extract, Butylene glycol
Additional Function: Moisturizing
Evening Primrose SL
INCI: Oenothera Biennis(evening primrose) flower extract, 1,2-Hexanediol
Additional Function: Moisturizing
Rosemary
INCI: Rosmarinus Officinalis(rosemary) extract, 1,2-Hexanediol
Additional Function: Anti-bacterial
Propolis
INCI: Propolis extract, Butylene glycol
Additional Function: Skin firming, Anti-bacterial
Salicornia Herbacea
INCI: Salicornia Herbacea extract, Butylene glycol
Additional Function: Skin firming
TEN anti-irritation solution is crafted with gentle plant-based extracts that soothe and protect sensitive skin, providing relief from discomfort and enhancing the skin's natural barrier.
Chamomile water
INCI: Chamomilla Recutita(Matricaria) flower extract, Sodium benzoate,
Potassium Sorbate, Citric acid
Chamoplex
INCI:
Achillea Millefolium extract, Arnica Montana flower extract,
Artemisia Absinthium extract, Chamomilla Recutita(Matricaria) flower extract,
Gentiana Lutea root extract, Butylene glycol
Rose water FR
INCI: Rosa damascena flower water, Sodium Benzoate, Potassium Sorbate, Citric acid
Additional Function: Skin firming
Formulated with natural extracts, TEN skin brightening solution enhances radiance and evens out skin tone, delivering a luminous and vibrant complexion. The star product, Melazero uses phyto brightening agent through novel mechanism.
MELAZERO
INCI:
Arisaema Amurense Extract, Decyl glucoside, 1,2-Hexanediol
MELAZERO V2
INCI: Eriobotrya Japonica Leaf Extract, Mentha Viridis (Spearmint) Extract, Propanediol, 1,2-Hexanediol
TEN nutrition solution is packed with nourishing plant-based extracts that deliver essential vitamins and nutrients to the skin, promoting overall health and vitality.
Mushroom Complex-4
INCI: Inonotus Obliquus(mushroom) extract, Lentinus Edodes extract,
Phellinus Linteus extract, Ganoderma Lucidum(mushroom) stem extract,
Butylene glycol
Manuka Honey
INCI: Honey extract, 1,2-Hexanediol
Marine Collagen
INCI: Hydrolyzed collagen extract, 1,2-Hexanediol
Moringa Oleifera
INCI: Moringa Oleifera seed extract, Butylene glycol
TEN hair growth solution utilizes natural extracts to stimulate hair follicles, promote healthy growth, and improve hair thickness and strength for fuller, more vibrant hair.
HG-Effector
INCI: Rehmannia Chinensis root extract, Polygonum Multiflorum root extract,
Panax Ginseng root extract, Glycyrrhiza Glabra(Licorice) root extract,
Chrysanthemum Sibiricum extract, Butylene glycol

Vista
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

Vista ER
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

UltraScan VIS
- 2x256 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 5nm
- Spectral Range: 360nm-780nm

UltraScan PRO
- 2x512 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 10nm
- Spectral Range: 350nm-1050nm

Vista
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

Vista ER
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

UltraScan VIS
- 2x256 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 5nm
- Spectral Range: 360nm-780nm

UltraScan PRO
- 2x512 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 10nm
- Spectral Range: 350nm-1050nm

Vista
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

Vista ER
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

UltraScan VIS
- 2x256 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 5nm
- Spectral Range: 360nm-780nm

UltraScan PRO
- 2x512 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 10nm
- Spectral Range: 350nm-1050nm

Vista
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

Vista ER
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

UltraScan VIS
- 2x256 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 5nm
- Spectral Range: 360nm-780nm

UltraScan PRO
- 2x512 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 10nm
- Spectral Range: 350nm-1050nm

Vista
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

Vista ER
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

UltraScan VIS
- 2x256 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 5nm
- Spectral Range: 360nm-780nm

UltraScan PRO
- 2x512 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 10nm
- Spectral Range: 350nm-1050nm

Vista
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

Vista ER
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

UltraScan VIS
- 2x256 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 5nm
- Spectral Range: 360nm-780nm

UltraScan PRO
- 2x512 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 10nm
- Spectral Range: 350nm-1050nm

Vista
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

Vista ER
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

UltraScan VIS
- 2x256 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 5nm
- Spectral Range: 360nm-780nm

UltraScan PRO
- 2x512 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 10nm
- Spectral Range: 350nm-1050nm

Vista
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

Vista ER
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

UltraScan VIS
- 2x256 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 5nm
- Spectral Range: 360nm-780nm

UltraScan PRO
- 2x512 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 10nm
- Spectral Range: 350nm-1050nm

Vista
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

Vista ER
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

UltraScan VIS
- 2x256 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 5nm
- Spectral Range: 360nm-780nm

UltraScan PRO
- 2x512 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 10nm
- Spectral Range: 350nm-1050nm

Vista
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

Vista ER
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

UltraScan VIS
- 2x256 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 5nm
- Spectral Range: 360nm-780nm

UltraScan PRO
- 2x512 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 10nm
- Spectral Range: 350nm-1050nm

Vista
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

Vista ER
- Geometry: Tt/0º or Td/0º
- Sphere diameter: 76mm (3 in.)
- Port area: 18.5mm/9.8mm
- Read time: 2.5–5 seconds
- Spectral Range: 400nm-700nm

UltraScan VIS
- 2x256 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 5nm
- Spectral Range: 360nm-780nm

UltraScan PRO
- 2x512 element diode arrays
- Geometry: d/8° or d/0°
- Sphere diameter: 152mm (6 in.)
- Reporting interval: 10nm
- Spectral Range: 350nm-1050nm
Start with the customer – find out what they want and give it to them.